How to Use Video Advertising to Optimize Your Campaign

Uncategorized Apr 02, 2019

Are you running video advertising?

How do you optimize your efforts and ensure a winning campaign?

Are wondering about the perfect top of the funnel strategy to use in your e-commerce sales funnel?

It’s 100%: Video! So, are you using video?

Once you’ve engaged your customer and acquired a lead, the first asset you must create is your video that shows the product and its benefits.

Here is the checklist for what to keep in mind when creating your video: 

  1. Ensure the demonstration of the benefits of the product ideally in a story based manner clearly and effectively.
  2. Include Customer Testimonials demonstrating how they are using the product, the benefits they enjoyed, how the product solved a problem they had and their overall positive experience. You can incentivize them for this one. And last but not least, make sure your customers talk about how much they love your product! Share about your happy customers.
  3. Ideally, you are able to demonstrate your solution to their problem while making them laugh.

How long should your video be?

At a min 60 secs. Max 6 mins.

Does quality matter?

Absolutely, and the most important element aside from the visual and content is sound quality.

Once you’ve created the ideal video, it’s important to optimize your results when running campaigns on Facebook.

What should you include for a winning campaign?

Here is the ideal formula for a successful Video Ad layout:

  • 2 lines of text above video with link to landing page.

This will help your customer click through to the landing page without necessarily viewing the entire video.

  • Eye-catching Thumbnail 
  • Compelling Headline

Finally, to further increase your video reach you can also include:

  • An eye-catching opener in the first 6 seconds of the video. This could be a very simple text that is able to catch their attention.
  • A compelling story about how a customer had a problem and how your product solved the problem.
  • Enable captions: this will ensure your captions are played if the video is on silent.

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